Emma Bäcklund, Art Direction Portfolio

Below a selection of Art Direction projects that will best represent my style and quality of work.

U&I At Home

Some people use fashion as a tool to express and reflect.
U&I helps to create your mirror.

U&I Label, Editorial campaign imagery & video

Team:
Talent: Courtney Nelson, Duval Agency & Tristyn Leicia, Viviens Management
Photo & Production: Anniss+Barton
Art Direction: Emma Bäcklund
Makeup: Love Hawkeridge
Hair: Steph Meyer
Style: Milana de Mina
Video: Jesse Lane

After the Rain Collection

After the Rain, tips its hat to the romantic stillness after the Storm. And when the winter storms have calmed we seek our way to the beach where ever in the world we are.

The collection is created with a uniform in mind, an ocean version of what a woman would want to wear everyday, well made timeless pieces designed for Ocean Dwellers. Created in Torquay. Made out of recycled lycra in Australian.

Client: U&I Label
Campaign: Editorial campaign for new collection release

Medium: Stills and video

Team
Campaign naming & concept: Emma Bäcklund
Art Direction: Emma Bäcklund

Photography: Emma Bäcklund

Videography: Lucia Santiago
Styling: Emma Bäcklund

A tribute to a life centred around the ocean.

Effortlessly move from land to sea in these styles which speak to those who seek adventure. The surfer, the mama, the marine biologist, the free-diver, the captain, the protectors, the explorers, and the everyday woman who has a connection to the sea.